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SMAC and SharePoint

Posted by Paul on March 26, 2015

In this article we can explore the jargon SMAC and the SharePoint aspects around it.


SMAC represents the following:

1. Social

2. Mobile

3. Analytics

4. Cloud

SMAC is an ongoing concept or trend in the industry. The enterprise applications are targeted or built satisfying the SMAC aspects. So it is important for us to keep a grip on it.



Social Media provides a faster and expanded reach to customers. This makes business to invest in Social Medias like Facebook, Twitter etc. They also expanded the authentication through these Social Medias.

The actions of users on these Medias triggers notifications & thus improves more reach & collaboration.


Mobile devices including Tablets and Mobile Phones play an important role of the customer. The PC sales were overridden by the mobile devices long back.


Learning user interests is part of the Analytics. Analytics involves Qualitative & Quantitative exploration of data. It can also lead to Big Data analysis as well. Businesses are heavily investing on Analytics to make more accurate decisions.


Cloud allows easier scalability at manageable costs. Cloud is no more a buzz word. Already, businesses are gaining from the available-anywhere, expand-any-time, no-staffing advantages of cloud.

SMAC and SharePoint

As the other technologies are keeping a SMAC grip, we SharePoint guys too have to do the same to play in the top most layer.

Following are the core aspects we can think about:

1. Integrate Social Medias like Facebook, Twitter, Yammer etc. to the application. SharePoint Social & Collaboration features like Blogs, Activity Feeds, and Tagging can be employed here.

2. Create SharePoint sites optimized for Mobile Devices. This include appropriate usage of Responsive Web Design, Device Channels, Mobile features. Additionally, one has to liberate the authentication mechanisms to allow easier & secured access from mobile devices.

3. SharePoint Web Analytics feature can be used to accommodate the Analytics aspects. Analytics can be integrated through OOTB as well as third-party like Web Trends.

4. SharePoint Online comes into play in this scenario. Compared with SharePoint On-Premises, the SharePoint Online provides better scalable, affordable, easier management of SharePoint sites. Depending on your organization’s custom solutions requirement choose an Online/On-Premise/Hybrid SharePoint infrastructure.



In this article we have explored SMAC jargon and the SharePoint aspects associated around it.


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